This is what they want me to do. Be a viral marketing agent. I don’t care. I keep watching this commercial again and again, deconstructing it, parsing the technique, yet each time I am more deeply filled with marvel and wonder, and, yes, joy. I know, at a commercial. The imagery is Early Photonica, and the sound, well, the sound is the point. My favorite part is the raindrops. Turn your volume way up.
(Directions through this site—let the Flash intro do its thing, then click on the "Watch Civic" on the upper left. The movie will start on its own.)
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