More from the Microsoft Pro Photo Summit.
Two panels: Metadata and Stock. Metadata can be summed up thusly: It’s a mess. "Dysfunctional ecosystem" was how Rick Turner from Microsoft put it. We don’t know where to put stuff, we don’t have the time to enter it, we don’t know how to read it.
Trends in Stock Photography had some things to chew on. Patrick Donahue from Corbis outlined the dilemma: Cameras are getting better, software is getting easier. Amateurs are encroaching on our businesss. It is a reality. Microstock is a really important part of the business. That doesn’t mean they want to be professionals. Unlike us, a lot of those people don’t want to make money. There’s a huge influx of pretty good imagery coming up.
Chase Jarvis’ answer, "You have to be a better business person and a better artist. You don’t have to be faster than the tiger, you just have to be faster than your friend."
Evan Nisselson from Wireimage added, "The business is only increasing. As new media comes up, wallpapers, PDAs, there’s a bigger marketplace. Some are going to buy the Istock quality photo, some are still going to want the higher quality photo. It’s still a pretty big pie. Corbis, Getty, Jupiter represent only 40% of the industry.
Patrick added, "The mobile market, the per image yield is so terribly low, but a good selling image in the mobile market sells 80,000 times. When you look at how that looks globally, it feeds into that diversification."
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