From the "Business of Photography" panel.
Every client that calls my office, we send them the estimate, and if we don't get the job, we send them a hand written thank you note for their interest, and a $5 Starbucks card. We thank them for considering us. And it's got my little sticker on he Starbucks card, and it's in their wallet. They're associating my name with something pleasurable.
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