I'm at the 3rd annual Microsoft Pro Photo Summit, at the plush conference center on the Redmond campus. Per the previous conferences, it's not until the afternoon sessions that we get into any meaty issues, starting with a pairing of Lise Gagné, a contributing photographer and new Creative Director at iStockPhoto, and Jim Pickerell, a stock photography analyst and writer of the influental Selling Stock newsletter.
Lise got into microstock because she had a boss at her graphic design firm who didn't want to spend any money on photography. Jim acknowledged that microstock isn't going away. Rights Managed is probably dead, but microstock's problem is that they're leaving too much money on the table. He proposes a new market pricing structure that is essentially Rights Ready with no exclusivity. Pick a usage, there's the price. No negotiation necessary.
The problem is that a more equitable pricing structure doesn't address a primary market force driving microstock. Lise's old boss didn't want to spend money for photography, period. Fair usage pricing was not part of the equation. There is now a huge market sector for whom the concept of usage pricing is wholly alien.
On a related note, the buzz around the conference is last night's announcement of a marketing agreement between Getty and Flickr. The sense I'm getting is that this is a smaller deal than it first appears. Getty plans to cherry pick a microscopic fraction of the Flickr image library, probably a few thousand images, to make as a collection on the Getty site. Flickr has 3 million new images uploaded to it each day. The chances of your photo being picked are less than buying a winning lottery ticket. Traditional pricing structure will be in place, not $1 per image microstock prices.
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