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Christine Bogan

Dear Doug,
I'm a reader of your blog for more than a year. This was the most interesting writing I have seen here. There is some mysticism in the art of photography with other people.
By the way I'm a hobby dancer and like these pictures very much.



Hi Doug,

That is a very good point about photography being 20% of the process but it is still critical to quality pictures and as you say it becomes second nature over time.

I'm also with you on keeping a low profile but personally believe you have to take charge at times as well to ensure the essential shots are covered, such as quality bridal and bride & groom portraits. At least for me, my wedding clients select very few reportage images and tend to go for the more artistic ones we create and the traditional group shots.

What do your clients choose for their album?


Doug Plummer

Pat, you're right that there are expectations to be fulfilled, and I do produce well lit portraits and group shots as well during the day. My marketing works to select clients that are sympathetic to what I do, because the last thing I want to be is all things to all people. They're either going to get me or they're not. I'm fortunate in that I don't do that many weddings, so I really enjoy the ones I do.

I'm probably odd in that I don't produce a traditional album. Clients get a proof book of the best 300, a CD with high rez of everything, and a Blurb book that I compose, that functions as the album. I use Shutterfly as my online gallery, and I set a ridiculously low markup. My business model is not to make the prints the primary profit center, I just want everyone to get their pictures, and I don't want to be a fulfillment business. I get it up front on the fee.


Thanks for pointing out the requirement to be present. This concept seems to be similar to "the flow", as described in Wikipedia: "Flow is the mental state of operation in which the person is fully immersed in what he or she is doing by a feeling of energized focus, full involvement, and success in the process of the activity."

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