So how do I battle this tidal wave? Apparently the new thing in college videos is: musicals.
The new video from Yale, “That's Why I Chose Yale,” is getting a ton of press and a lot of blog attention in the college admissions marketing world. It's a high production number that, if anyone was getting paid for it, would have cost in the low 6 figures. As it was, this was a completely volunteer effort solely produced by students and alums. Their only cost was the camera rental (and dolly track, and steadicam, and crane, and probably a ton of grip gear).
On the low production end, but engaging in its commitment, is the pair of dueling (here and here) Shoreline, WA high school lip sync numbers (I'm sure they didn't purchase rights to the music. I wonder how that's going for them?).
Something's going on out there in the zeitgiest. Musicals seem to be the vocabulary of the moment for getting a message out. It looks like I'm going to have to actually watch the stack of Glee episodes on my Tivo to understand what this is about.
And maybe enroll in a four year film program so that I could produce something like one of these. Do I have to?
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